Why Should You Use Google Analytics?

Well, simply put, because it’s 2020. Honestly, not just Google Analytics, but any tracking tool. I can say this without hesitation; irrespective of the niche you are in if you have a website and you drive even 10 users to your website each day, you need a tracking tool. Why Google Analytics? Well because it’s FREE, good to start with, and easy to scale with!

In my opinion, any company that has had sizeable success has always been farsighted! One way for us, the not-so-big companies to do that is by making data-driven-decisions. Simply put, data helps you answer the question “What Next?”

Google Analytics tracks all of its data by a unique tracking code that you install on every page of your website (Or just once if you use Tag Manager). This code is a small snippet of Javascript, that runs in the viewers’ browser when they visit your site.

The Javascript code works with the Google server to collect information about the activity of each user. Each time they visit the site, the code tracks information about their visit.

Here’s a list of things I use it for, but obviously you can do much more;

Which campaigns worked well and which did not?

Gets me a good estimate of the ROI

What social media platform drives maximum revenue?

If you are in the B2B space it will always be LinkedIn, but otherwise,you could get a good idea of where my users come from and what source delivers maximum conversions.

Which landing page drives maximum conversions?

A well-designed landing page can really really boost your conversions and Google Analytics will help you make the decision about the best landing page, based on data.

Which pages are my “exit-pages”?

It’s the last page a user accesses before their session ends or they leave the site.

Which page do use users click the help icon the most on?

If the users click the help icon very frequently that means there is something wrong about the page that the users need help with.

Why users are “bouncing-off” my site?

Google Analytics lets you create custom reports and I use a custom report to see which users, at what time or from which source bounce off without engaging with my website to know where can I put my marketing budget most efficiently.

It is obviously going to take time and effort to set up and learn it, but It is well worth the time because Google Analytics is an enterprise-class tool that can help you better serve your target audience, hence improve marketing and obtain more customers as a result.

Now to conclude, I know there are several other tools but none of the free tools comes even close to the Google Marketing Platform in my opinion.

I would put up more content about setting up Google analytics in future posts on my blog.